Getty Images is considered to be a pioneer in visual media. Founded in 1995 by Mark Getty and Jonathon Klein, the Seattle-based company is the first company to license imagery online. There are two types of images available, editorial and creative. Editorial images include live-coverage photos of new, sports, and entertainment events from around the globe. Contemporary stock photography, illustration, and archival images fall under the creative images category.
The site is used by businesses, media, and creative teams alike. Businesses use industry-specific images for consumer brands and government markets. The media, such as bloggers, newspapers, broadcasters, and film and television producers will turn to the site for editorial images. Also, conceptual images are used by advertisers, free-lancers, and in-house creative teams. There are about seventy million still images, thirty thousand hours of stock film, and both instrumental and lyrical music accessible through Getty Images.
There are several different types of licensing available. There is rights-managed: use by use basis, royalty free: image can be used multiple times for multiple projects, creative subscription: use up to fifty images per day, editorial basis: use by use, comping and previews use: products used for free if only used for a test or a preview and is not licensed for use in the final project. All rights are non-transferrable and only for the person who purchased them. The pricing for images usually depends on the size of the project and the people entitled to use it. The pricing for music depends on the user, use, media, formant, and usage of rights that were granted.
Example of a Music Page
Sources:
http://company.gettyimages.com
http://www.gettyimages.com
http://en.wikipedia.org/wiki/Getty_Images
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